In an online world, there’s still value in shopping in stores. Here’s why
We are living in the digital age with technology playing an enormous role in our day-to-day lives. Things that we once could only do in brick-and-mortar stores, from getting groceries to banking, can now be done online. This includes shopping and, according to recent statistics, 76% of South Africans have used or regularly use e-commerce platforms to make their purchases – a number which is predicted to grow by around 22% over the next five years.
It’s true. Being able to shop online is a huge convenience. You get to avoid the crowds and take your sweet time exploring what is on offer. Then, there’s the excitement of waiting for your package to arrive. There are, however, several downsides, from incorrect or damaged products being sent or items not living up to the description or reviews. There’s also no one to ask for help if you get confused and need some assistance aside from the occasional bot. These are just some of the (many) reasons that in-store shopping experiences still exist today and why they can be the preferred way to stock up on your necessities.
The Beauty on TApp difference
ICYMI, a new Beauty on TApp store recently opened at Menlyn Park shopping centre in Pretoria. This means that there are now two real-life shops to visit so that you can have the full Beauty on TApp experience.
What makes it so special? Our staff are knowledgeable and can advise you on which products to buy, based on your skin type and concerns, your beauty needs and your budget. It also gives you the opportunity to see products (and sample and smell them) IRL allowing you to make a more informed decision before you drop any cash. We carry over 700 local and international brands, with some, such as local hero, Swiitchbeauty, and popular worldwide, Dermalogica, all available under one roof. You’ll be spoiled for choice!
Some of the amazing and effective brands you can find in our stores include Pastry Skincare, Hermosa Flor, Kiko Vitals, Standard. Skincare, CeraVe, Fundamentals Skincare, Neutrogena, Some by Mi, Native Child, Skin Republic, Lelive, Silki, COSRX, La Roche-Posay, BIODERMA, Skin Functional, Afrobotanics, L’Oréal and *loads* more!
Want to buy the best in beauty? Gather your gals and guys and head out for a shopping trip to your nearest Beauty on TApp retail store for a personalised experience and your best haul yet!
