These beauty trends are going to be *everything* in 2024

beauty trends

NYE is all about celebrating that you survived the past year and vow to make better choices in the next one!


With the New Year also come new and exciting beauty trends to improve your complexion and get you glowing. Want to know what you’re in for over the next 12 months? Here are five things that are going to be blowing up the skincare scene in 2024.

1 / Retinol alternatives

Retinol is a derivative of vitamin A and is known in the skincare world as pretty much the *only* topical ingredient to visibly treat signs of ageing. But there are other kinds, known as bio-retinoids, that are sourced from plants and are just as effective. They also have fewer side effects. The most popular ones are bakuchiol and azelaic acid.

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2 / Korean skincare

KBeauty – or skincare and cosmetics that come from Korea – first arrived in SA a few years ago. Since then, it’s taken the world by storm! They are known for producing formulas that are gentle but work hard and feel great on your skin. One of their faves, snail mucin, is also predicted to be one of the top trending skincare ingredients for 2024.

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3 / Move towards natural

The natural-hair movement has been growing for years and it’s showing no signs of slowing down in 2024. It also recently came to light that relaxers have been shown to increase the likelihood of uterine cancer due to some of the chemicals found in the formulations. If you are going to start embracing your natural hair, look for products that contain ingredients like shea butter and Jamaican castor oil.

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4 / Hard-working SPF

We are all more aware than ever before about the damage that UV rays can do to our skin. Not just behind some skin cancers, too much sun exposure can also lead to concerns including hyperpigmentation and premature signs of ageing. This can all be prevented by applying – and reapply – sunscreen daily. More potent formulas – we’re talking SPF 50 plus – are going to be trending this year.

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5 / Alpha-hydroxy acids

Physical exfoliation does the job and can leave you feeling instantly smoother. But it can also lead to microtears in the skin that can accelerate signs of ageing. No, thanks! This is why more people are turning to chemical exfoliation with alpha-hydroxy acids, or AHAs. Usually a toner or serum, they dissolve the glue holding dead skin cells to your skin to reveal a brighter complexion.

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Helen Wallace

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